New Study on Monetizing Digital Media: Trends, Key Insights and Strategies that Work

MONTREAL, Nov. 10, 2014 The Canadian Interactive Alliance / L’alliance interactive canadienne (CIAIC) releases Monetizing Digital Media: Trends, Key Insights and Strategies that Work, an examination of recent trends and key models being used to monetize digital media content. The study was conducted by Communications MDR and authored by Maria De Rosa and Marilyn Burgess,Continue reading “New Study on Monetizing Digital Media: Trends, Key Insights and Strategies that Work”

Canada’s next-gen digital sector requires new forms of capital to compete globally

Latest study unveils industry growth opportunities through more private investment (See below for a link to a PDF of the study.) (TORONTO and BANFF, June 12, 2012) Increased private capital is the missing link for building up successful interactive digital media companies in Canada, according to a new report commissioned by the Canadian Interactive AllianceContinue reading “Canada’s next-gen digital sector requires new forms of capital to compete globally”

StatsCan officially recognizes the video game industry in Canada

(TORONTO and OTTAWA, May 3, 2012) The Canadian Interactive Alliance / l’Alliance Interactive Canadienne (CIAIC) is pleased to announce that Statistics Canada has created two new industry codes — Video Game Publishing and Video Game Design and Development Services — which will provide the Government of Canada to have a better facility to create programsContinue reading “StatsCan officially recognizes the video game industry in Canada”

Canadian Interactive Alliance levels up with new team, aggressive agenda

(TORONTO – Dec. 16, 2011) The Canadian Interactive Alliance/Alliance Interactive Canadienne (CIAIC) is pleased to announce that Ian Kelso has been named CEO. The CIAIC is the national federation of interactive digital media associations and Kelso will lead the organization as it gears up for several industry activities in 2012. “There is a need andContinue reading “Canadian Interactive Alliance levels up with new team, aggressive agenda”