Canada Game Nation 2016 reception – March 16th

It’s time once again for CIAIC’s annual gathering of Canadian and international game professionals at GDC 2016 in San Francisco. The 5th annual edition of the Canada Game Nation reception will take bring together hundreds of attendees on March 16th at 5:00 pm at Jillian’s Metreon at 175 4th Street just at the doorsteps of the Game Developer Conference and Game Connection America.

This is possible only with the help of our generous sponsors and we thank them for their continuous support.

This event is by invitation only, if you want to request an invite please send your request to:

CIAIC invites you to the Canada Game Nation 2015 Reception on March 4th at Jillian’s Metreon in SF

CIAIC put together once more the largest reception of Canadian and international game developers professionals at GDC-GCA 2015 in San Francisco on March 4th 2015 at Jillian’s Metreon. For the 4th year CIAIC is gathering all Canadian participants and partners from around the world at this annual gathering which will host over 600 peoples and 150 VIP’s. Come network and exchange with the best of the industry and take a bite and a drink on us at 5:00 pm at Jillian’s Metreon at 175th, 4th Street just at the doorsteps of the Game Developer Conference and Game Connection America.

This is possible only with the help of our generous sponsors and we thank them for their continuous support.

This event is by invitation only, if you want to request an invite please send your request to:

Invitation Final

New Study on Monetizing Digital Media: Trends, Key Insights and Strategies that Work

MONTREAL, Nov. 10, 2014

The Canadian Interactive Alliance / L’alliance interactive canadienne (CIAIC) releases Monetizing Digital Media: Trends, Key Insights and Strategies that Work, an examination of recent trends and key models being used to monetize digital media content. The study was conducted by Communications MDR and authored by Maria De Rosa and Marilyn Burgess, with the support of the Canada Media Fund (CMF), the Ontario Media Development Corporation (OMDC), the Bell Fund, the National Film Board (NFB) and the Department of Canadian Heritage.

Integrating key insights by industry leaders and examples of successful monetization models and strategies being used by Canadian companies, the report provides an overview and analysis of recent global trends and key models being used to monetize digital media content. As stated in the report, digital media are being monetized in a rapidly evolving and complex ecosystem requiring a sophisticated understanding of consumer behaviour as well as an appetite for experimentation and risk.

“Understanding the opportunities and challenges afforded by different monetization models is critical for companies to succeed today in increasingly competitive and global markets,” said Serge Landry, Executive Director of the CIAIC.
The study is intended to provide Canadian digital media companies with strategic information as they seek to monetize their content across multiple platforms and in an increasing number of markets worldwide. The authors focused primarily on games and applications but the report also provides an overview on monetization opportunities for convergent content which is produced as an extension, or in relation to a television program.

“This new study is a key part of the CMF’s objective of providing the Canadian digital media industry with valuable industry intelligence,” said Valerie Creighton, President and CEO of the Canada Media Fund. By supporting strategic industry research on monetization, the CMF aims to strengthen the Canadian digital media industry’s ability to continue to innovate with new products for the benefit of Canadians and world markets.”

About the Canadian Interactive Alliance
The Canadian Interactive Alliance / L’alliance interactive canadienne (CIAIC) CIAIC is a national not-for-profit association and the voice for Canada’s interactive digital media industry nationally. Founded in 2005, the CIAIC represents nearly 1,000 companies working in and serving the interactive digital media industry from coast to coast. Its membership is comprised of seven provincial new media associations, including Interactive Ontario, DigitalBC, Digital Alberta, SaskInteractive, New Media Manitoba, Alliance numérique, and Interactive Media Association of Prince Edward Island and more recently two new associations in Newfoundland and Labrador and in Nova Scotia have joined the CIAIC.

About the Canada Media Fund
The Canada Media Fund (CMF) fosters, develops, finances and promotes the production of Canadian content and applications for all audiovisual media platforms. The CMF guides Canadian content towards a competitive global environment by fostering industry innovation, rewarding success, enabling a diversity of voice and promoting access to content through public and private sector partnerships. Please visit

FINAL Monetization report- November 7 2014

March 19th – 3rd edition of Game Nation Canadian Reception

March 19th @ Jillian’s San Francisco – 5 to 8:30 pm

Since 2012, the Canadian Interactive Alliance took over from the Government of Canada, as the lead organizer of the Game Nation Reception. This event, in addition to other activities held at the Intercontinental Canadian Business Lounge, is an integrated part of Canada’s video game industry companies and stakeholders’ efforts to network beyond the 2014 GDC and Game Connection America to take place in San Francisco, March 17-21.

CIAIC relies on partnerships to build on long standing tradition and to position Canada as the best place in the world to make video games, in line with two main objectives:

  • To facilitate great networking with international VIPs including publishers, investors and studio heads; and
  • To give Canadian game developers a chance to celebrate their great accomplishments.

Thanks to our partners, the Game Nation Canada 2013 Reception was a spectacular success with over 700 attendees from across Canada and around the world.

CIAIC is gearing up to make this 3rd edition the biggest and best yet, with your support! As a Canadian major industry player, we look forward to welcoming you and rely on your support and presence to make this year reception a success.

The formal invitation requests are now closed.

Contact Serge Landry, CIAIC Chairman & CEO at to become a 2015 Game Nation Canadian Reception Partner.

Thanks to our Partners for making 2014 Game Nation Canadian Reception possible!



Canadian Interactive Industry Profile highlights economic impact of interactive digital media

TORONTO – December 3, 2013 – The Canadian Interactive Industry Profile 2011 (CIIP), which provides an in-depth look at the interactive digital media (IDM) industry in Canada, was released today during Interactive Ontario’s X-Summit programming at nextMEDIA.

This report follows two previous editions of the Canadian Interactive Industry Profiles released in 2006 and 2008 but proposes a revised methodology that includes a more narrowed definition of the digital media industry to provide more of a focus on companies creating true “rich interactive experiences” (in terms of content creation) and those that supply services that directly enable other firms to create those experiences.

Covering all Canadian regions and comprising data collected from big, medium and small companies through a national survey, this report provides an extensive view of Canada`s IDM industry. In addition to the key economic indicators found in the first chapter, this study also includes a chapter on human resources, training and skill gaps that can currently be observed in the IDM sector. Finally, the report provides a future outlook for Canada’s IDM industry.

Interactive digital media companies in Canada appear to be poised for growth in the year or two following the report. Just over 80% of companies project at least 10% growth in revenue over the following 12-24 months and more than half (56%) project revenue growth of 25% or more over the same period. At the same time, there are a number of barriers that could hinder future growth. Core IDM companies in Canada indicated that a seeming lack of affordable capital is the most significant limiting factor for company growth in the industry, followed by the availability of management and sales expertise and the availability of skilled labour in general.

“This report confirms that interactive digital media continues to be a highly significant contributor to Canada’s economy,” said Serge Landry, CEO of the Canadian Interactive Alliance / Alliance Interactive Canadienne (CIAIC). “With over half of revenues derived from export sales, Canada is truly a global player in this sector.”

Key findings from the report:
● Canadian IDM companies employed 26,700 full-time equivalents (FTE)
● Almost 57% of revenues generated in 2011 were directly related to export sales.
● Canada`s interactive digital media industry is concentrated in Ontario, British Columbia and Québec.
● From 2008 to 2011, the total revenues generated by the industry grew by a yearly average rate of 17%
● $3.8 billion in total gross annual revenue was generated by these companies, with $2.5 billion directly attributed to IDM production
● Games products produced the largest amount of revenue for core IDM companies in Canada (about 43% of total revenues for 2011)
● Mobile devices were the most targeted platform, with 75% of companies creating core IDM products for mobile platforms

The CIIP was commissioned by the CIAIC and created by Nordicity, with funding from the Cultural Human Resources Council, Canada Media Fund (CMF), Canadian Heritage, and the Ontario Media Development Corporation (OMDC).

“The CMF is pleased to be part of research that engages with the interactive digital media community across Canada” says Valerie Creighton, CMF President and CEO. “The report provides a guide to a larger conversation to continue the growth of the industry and the resources required to keep Canada’s position as a global leader in digital media.”

“Ontario’s interactive digital media industry is thriving and producing innovative cross-platform content that is attracting global interest, so we’re especially pleased to support research that will help to ensure the ongoing competitiveness of Ontario’s industry on the world stage,” said Karen Thorne-Stone, OMDC’s President and CEO.

See the complete report here: CIIP Report 2012